The Local Angle on the Global Marketplace

Sometimes just getting one key corporation to change its ways can start a chain reaction that reforms a whole industry. This workshop will examine the reasons for running a corporate (or marketplace) campaign and the steps involved in planning and executing a smart and effective campaign. We'll focus on ways that local groups can create their own corporate campaigns or put a local spin on an existing national or international campaign.

Presenter: Debra Erenberg of the Rainforest Action Network and Justin Rolfe-Redding (co-presenter) of Seattle Rainforest Action Group

As Organizing Director at Rainforest Action Network, Debra Erenberg's job includes developing trainings to support local activist groups in planning and implementing strategic corporate campaigns. She has given similar presentations at conferences including United Students for Fair Trade, the SURGE network, and the Symbiosis Gathering. In addition, Debra has more than 18 years grassroots organizing experiences as a trainer.

Through art, technology, skill sharing, and vision we are building a better world.